Lowered on a special cable similar to those used in the Spiderman films, and scattering thousands of dollars' worth of free air tickets en route, the flamboyant businessman was dashed against the building twice by the strong wind. ![]() The 57-year-old tycoon threw himself off the side of Las Vegas' 407-feet-high Palm Casino Hotel in a bungee-jump-meets abseiling descent to mark the inaugural flight from San Fransisco to the desert city of his new low-cost airline.Īlthough it started well enough with Richard – safely strapped into a harness - taking a running jump from the hotel's roof, the stunt ran into problems as he descended rapidly towards the crowds assembled below. The Virgin boss's daredevil streak landed him in a spot of bother this week, however, when a publicity stunt in Las Vegas didn't go exactly as planned, leaving him with ripped pants and bruises. As one of the world's most successful entrepreneurs, Richard Branson is no stranger to taking potentially risky leaps of faith as far as his business ventures are concerned.
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